This is a free Hispanic marketing calendar template to copy and use with all holidays and notable dates in 2025 to plan your content.
Free Hispanic marketing calendar and template for 2025
If you’re marketing to a U.S. Hispanic audience, staying ahead with relevant, culturally connected content is essential. That’s where our 2025 Hispanic Marketing Calendar comes in. This is your go-to resource for planning campaigns around key holidays, cultural celebrations, and events that resonate with Latino communities.
Whether you’re running social media campaigns, influencer collaborations, or email marketing, this calendar ensures you never miss an opportunity to connect with your audience in authentic and timely ways.
2025 Hispanic Marketing Calendar Download
Here is your Hispanic Marketing Calendar for 2025. We’ve created a list of events, holidays, and celebrations to help you plan your content this year.
Hispanic consumers in the U.S. represent over $2 trillion in buying power and are highly engaged online. Campaigns that align with culturally significant dates can spark stronger emotional connections, drive higher engagement, and build lasting brand loyalty.
The 2025 Hispanic Marketing Calendar includes:
- National & Cultural Holidays celebrated across Latin America and the U.S.
- Heritage & Awareness Months that are important to Latino audiences.
- Major Sports & Entertainment Events that captivate Hispanic fans.
- Religious Observances that inspire meaningful content.
Click Here to Access the Google Calendar for easy importing.
Key 2025 Dates from the Hispanic Marketing Calendar
Here’s a sample of the important dates you’ll find in the 2025 edition:
| Date | Event Name |
|---|---|
| Jan 1 | Año Nuevo (New Year’s Day) |
| Jan 6 | Día de los Reyes Magos (Three Kings Day) |
| Feb 14 | Día de San Valentín (Valentine’s Day) |
| Mar 31 | Día de César Chávez |
| May 5 | Cinco de Mayo |
| Sept 15–Oct 15 | National Hispanic Heritage Month |
| Nov 2 | Día de los Muertos (Day of the Dead) |
| Dec 12 | Día de la Virgen de Guadalupe |
| Dec 25 | Navidad (Christmas Day) |
(The full downloadable calendar includes 100+ key dates with descriptions and source links.)
How to Use the 2025 Hispanic Marketing Calendar
- Plan Campaigns in Advance – Schedule creative production at least 4–6 weeks before each holiday.
- Localize Your Messaging – Use culturally relevant language, visuals, and traditions.
- Leverage Influencer Partnerships – Collaborate with Latino creators who can authentically represent your brand.
- Engage Across Channels – Combine social media, email, and in-store promotions for maximum impact.
Get the Full 2025 Calendar
The Ultimate 2025 Hispanic Marketing Calendar is available as a ready-to-use Google Calendar and Excel template. Import it into your marketing workflow and keep your entire team aligned on upcoming opportunities.
✅ Download your free 2025 Hispanic Marketing Calendar here and start planning campaigns that connect, engage, and inspire.
2025 Hispanic Marketing Calendar by Month
The following is a breakdown of important dates by month.
January 2025
- Jan 01 – Año Nuevo (New Year’s Day)
- Jan 01 – Liberation Day / Día de la Liberación (Cuba)
- Jan 02 – Victory Day / Día de la Victoria (Cuba)
- Jan 06 – Epiphany Day / Día de la Epifanía (Dominican Republic)
- Jan 06 – Three Kings Day / Día de los Reyes Magos (Various)
- Jan 28 – José Martí’s Birthday (Cuba)
February 2025
- Feb 02 – Día de la Candelaria (Mexico, Puerto Rico, Others)
- Feb 14 – Día de San Valentín (Valentine’s Day)
- Feb 24 – Día de la Bandera (Mexico)
March
- Mar 08 – International Women’s Day
- Mar 17 – Saint Patrick’s Day
- Mar 21 – Benito Juárez’s Birthday (Mexico)
- Mar 24–25 – MLB World Tour: Boston Red Sox vs. Sultanes de Monterrey
- Mar 31 – César Chávez Day
April 2025
- Apr 02 – Malvinas Day / Día de las Malvinas (Argentina)
- Apr 08 – Ellen Ochoa’s Space Mission Anniversary (USA)
- Apr 10 – Dolores Huerta Day (USA)
- Apr 11 – National Heroes Day (Costa Rica)
- Apr 12 – Punta Gorda Festival (Honduras)
- Apr 14 – Pan American Day / Día Panamericano
- Apr 16 – Selena Day – Also her birthday (USA)
- Apr 19 – 33 Patriots Day (Uruguay)
- Apr 19 – Independence Movement Anniversary (Venezuela)
- Apr 23 – Saint George’s Day (Spain)
- Apr 23 – Spanish Language Day / Día del Idioma Español
- Apr 27 – MLB World Tour: Mexico City Series
- Apr 30 – Children’s Day / Día del Niño (Mexico)
May 2025
- May 01 – Labor Day / Día del Trabajo (Various)
- May 05 – Cinco de Mayo
- May 10 – Mother’s Day (Mexico, El Salvador, Guatemala)
- May 15 – Teachers’ Day (Mexico)
June 2025
- Jun 01 – Navy Day (Mexico)
- Jun 16 – Father’s Day (USA, Mexico, Others)
- Jun 24 – Inti Raymi Festival (Peru, Ecuador)
July 2025
- Jul 04 – Independence Day (USA)
- Jul 14 – T-Mobile Home Run Derby
- Jul 15 – MLB All-Star Game
- Jul 20 – Colombian Independence Day
August 2025
- Aug 15 – Assumption of Mary (Various)
September 2025
- Sep 15–Oct 15 – National Hispanic Heritage Month
- Sep 16 – Mexican Independence Day
October 2025
- Oct 12 – Día de la Raza / Indigenous Peoples’ Day
November 2025
- Nov 01 – All Saints’ Day / Día de Todos los Santos
- Nov 02 – Day of the Dead / Día de los Muertos
- Nov 20 – Mexican Revolution Day
December 2025
- Dec 31 – New Year’s Eve
- Dec 08 – Feast of the Immaculate Conception
- Dec 12 – Día de la Virgen de Guadalupe
- Dec 25 – Navidad (Christmas Day)
Please note that these dates are based on traditional observances and may vary. Some countries may also have different local customs or may extend their celebrations beyond these dates. It is always best to check local sources or event calendars for the most accurate and current information when planning marketing activities around Carnaval.
2025 Mother’s Day – Día de la Madre by Country
Mother’s Day is celebrated on different dates across Latin American countries. Here’s a list of Mother’s Day dates by country for 2025:
- May 05 – Mother’s Day / Día de la Madre (Spain)
- May 10 – Mother’s Day / Día de la Madre (Mexico, El Salvador, Guatemala)
- May 12 – Mother’s Day / Día de la Madre (Chile, Cuba, Ecuador, Honduras, Perú, Uruguay, Venezuela)
- May 15 – Mother’s Day / Día de la Madre (Paraguay)
- May 26 – Mother’s Day / Día de la Madre (Colombia)
- May 26 – Mother’s Day / Día de las Madres (República Dominicana)
- May 27 – Mother’s Day / Día de la Madre (Bolivia)
- May 30 – Mother’s Day / Día de la Madre (Nicaragua)
- Aug 15 – Mother’s Day / Día de la Madre (Costa Rica)
- Oct 13 – Mother’s Day / Día de la Madre (Argentina)
- Oct 20 – Mother’s Day / Día de la Madre (Argentina)
- Dec 08 – Mother’s Day / Día de la Madre (Panamá)
In many Latin American cultures, Mother’s Day is a significant holiday, often celebrated with as much enthusiasm and importance as major holidays like Christmas and Easter. It’s a day when families come together to show appreciation for mothers and mother figures.
2025 Día de la Independencia (Independence Day) by Country
Independence Day is a major national holiday in each Latin American country, commemorating their historical independence from colonial powers. Here is a list of Independence Day dates by country in Latin America for 2025:
- Feb 27 – Independence Day / Día de la Independencia (Dominican Republic)
- Apr 19 – Anniversary of the Beginning of the Independence Movement / Aniversario del Inicio del Movimiento de Independencia (Venezuela)
- May 15 – Independence Day / Día de la Independencia (Paraguay)
- May 20 – Independence Day / Día de la Independencia (Cuba)
- Jul 05 – Independence Day / Día de la Independencia (Venezuela)
- Jul 09 – Independence Day / Día de la Independencia (Argentina)
- Jul 20 – Independence Day / Día de la Independencia (Colombia)
- Jul 28 – Independence Day / Fiestas Patrias (Peru)
- Aug 06 – Independence Day / Día de la Independencia (Bolivia)
- Aug 10 – Independence Day / Día del Primer Grito de Independencia (Ecuador)
- Aug 25 – Independence Day / Día de la Independencia (Uruguay)
- Sep 07 – Independence Day / Dia da Independência (Brazil)
- Sep 15 – Independence Day / Día de la Independencia (Costa Rica, El Salvador, Guatemala, Honduras & Nicaragua)
- Sep 16 – Independence Day / Día de la Independencia (Mexico)
- Sep 18 – Independence Day / Día de la Independencia (Chile)
- Oct 09 – Guayaquil Independence / Independencia de Guayaquil (Ecuador)
- Nov 03 – Cuenca Independence / Independencia de Cuenca (Ecuador)
- Nov 03 – Independence Day / Día de la Independencia (Panama)
- Nov 10 – First Cry of Independence of the Villa de Los Santos / Primer Grito de Independencia de la Villa de Los Santos (Panama)
These dates are celebrated with various festivities including parades, fireworks, concerts, and cultural events. It’s important to note that while most countries have a specific Independence Day, some may have multiple dates commemorating different aspects of their independence struggle.
2025 Major Hispanic Sporting Events
Incorporating notable Hispanic sports events into a content marketing calendar can be a great way to engage with sports enthusiasts within the Hispanic community. Here are some significant events that you might consider:
Copa América Femenina 2025
- July 11 – August 2, 2025 – The top women’s national teams in South America will compete in Ecuador for continental glory and qualification to the FIFA Women’s World Cup. Expect powerhouse teams like Brazil, Colombia, and Argentina to draw massive Hispanic audiences.
CONCACAF Gold Cup 2025
- June 14 – July 6, 2025 – The premier men’s national team tournament for North America, Central America, and the Caribbean. Matches will be hosted across USA and Canada, with the final at NRG Stadium in Houston, Texas. Expect Mexico, USA, and Costa Rica to be among the fan favorites.
Major League Baseball (MLB) – 2025 Hispanic Events & Season Highlights
Baseball has deep roots in Hispanic culture, with star players from the Dominican Republic, Puerto Rico, Venezuela, Cuba, and beyond. Here are the must-watch events and team celebrations in 2025:
- Jan 31 – MLB Puerto Rico vs. Mexico
- Jan 31 – MLB Venezuela vs. Dominican Republic
- Feb 07 – MLB Championship Game
- Feb 27 – MLB Spring Training Opens
- Mar 09 – MLB World Tour: Dominican Republic Series
- Mar 24–25 – MLB Boston Red Sox vs. Sultanes de Monterrey
- Mar 27 – MLB Opening Day
- Apr 27 – MLB World Tour: Mexico City Series
- Jul 14 – T-Mobile Home Run Derby (Truist Park, Atlanta)
- Jul 15 – MLB All-Star Game presented by Mastercard (Truist Park, Atlanta)
- Aug 19 – ¡Fiesta Tigres! (Detroit Tigers)
- Aug 25 – Phillies Latino Family Celebration (Philadelphia Phillies)
- Aug 28 – Fiesta Cardenales (St. Louis Cardinals)
- Sep 03 – Fiesta Angels (Los Angeles Angels)
- Sep 14 – Hispanic Heritage Month Day Game (Seattle Mariners)
- Sep 15 – MVP Conversation (Houston Astros)
- Sep 15 – Clemente Award Winners Event (New York Mets)
- Sep 16 – Hispanic Heritage Day (Chicago Cubs)
- Sep 16 – Día De Los Medias Rojas (Boston Red Sox)
- Sep 16 – Roberto Clemente Day (Tampa Bay Rays)
- Sep 16 – Roberto Clemente Art Contest (Milwaukee Brewers)
- Sep 16 – Los Pajaritos de Polo Program (St. Louis Cardinals)
- Sep 16 – Los Bravos Night (Atlanta Braves)
- Sep 16 – Hispanic Heritage Weekend (Houston Astros)
- Sep 16 – Hispanic Heritage Night (Cleveland Guardians)
- Sep 16 – Hispanic Heritage Day (Washington Nationals)
- Sep 17 – Play Ball featuring Roberto Clemente (USA)
- Sep 17 – Cerveceros Community Day (Milwaukee Brewers)
- Sep 17 – Corazon Latino Event (St. Louis Cardinals)
- Sep 18 – Fiesta Gigantes (San Francisco Giants)
- Sep 18 – Hispanic Heritage Month Alumni Sunday (Atlanta Braves)
- Sep 19 – Roberto Clemente Day (Baltimore Orioles)
- Sep 20 – Día de los Dodgers Double Header (Los Angeles Dodgers)
- Sep 20 – Viva Los Reales (Kansas City Royals)
- Sep 21 – Hispanic Heritage Month Community Achievement Awards (New York Yankees)
- Sep 23 – Hispanic Heritage Night (Chicago White Sox)
- Sep 23 – Fiesta Rojos (Cincinnati Reds)
- Sep 23 – Mexican Heritage Celebration (Texas Rangers)
- Sep 24 – World Baseball Classic Day (Miami Marlins)
- Sep 26 – 50 Most Influential Latinos in Georgia Event (Atlanta Braves)
- Sep 27 – Game Changers Summit (Chicago White Sox)
- Sep 28 – Latina Career Day (Los Angeles Dodgers)
- Sep 28 – Hispanic Heritage Night (Minnesota Twins)
- Sep 28 – Hispanic Heritage Night (Boston Red Sox)
- Sep 30 – Hispanic Heritage Weekend (San Diego Padres)
- Sep 30 – Roberto Clemente’s 3,000th Hit Anniversary (St. Louis Cardinals)
- Oct 01 – La Gran Fiesta (Los Angeles Dodgers)
- October 2025 – MLB World Series (dates TBD)
Formula 1 Mexican Grand Prix (Tentative)
- Likely October 2025 – The annual F1 Mexican Grand Prix at Autódromo Hermanos Rodríguez in Mexico City is a highlight for motorsport fans. While the official 2025 F1 calendar is not yet published, the race is expected to return.
Boxing
- Various dates throughout 2025 – Boxing remains a staple in Hispanic sports culture. Expect major bouts featuring Mexican, Puerto Rican, Cuban, and other Latin American champions. Watch for fight announcements from Top Rank, Golden Boy Promotions, and Matchroom Boxing.
These events provide excellent opportunities to engage with Hispanic sports fans through targeted content, promotions, and campaigns. They are occasions when community interest and pride are high, making them ideal for culturally relevant marketing initiatives.
💡 Plan your campaigns with precision and cultural impact.
Don’t miss a single opportunity to connect with the Hispanic community in 2025. Our Ultimate 2025 Hispanic Marketing Calendar gives you every holiday, celebration, and major event—ready to import into your workflow.
📅 Download your free calendar now and start building content that speaks to your audience’s heart all year long.
