This is a free Hispanic marketing calendar template to copy and use with all holidays and notable dates in 2024 to plan your content.

Free Hispanic marketing calendar and template for 2024

Understanding the nuances of cultural celebrations is a cornerstone of any successful marketing strategy, particularly when it comes to engaging with Hispanics, which represent the diversity of 22 countries of origin.

Our 2024 Hispanic Marketing Calendar is an indispensable tool for brands and marketers looking to connect authentically with the Hispanic community. This comprehensive calendar not only highlights the key dates and events that are significant in Hispanic culture but also provides insightful context to help you craft a content marketing strategy that resonates deeply with this audience.

From traditional holidays to notable observances, each entry in our Hispanic Marketing Calendar is an opportunity to celebrate the rich heritage and contribute meaningfully to the vibrant tapestry of Hispanic culture. Whether you’re planning a campaign or looking to enhance your ongoing marketing efforts, this calendar is your guide to meaningful engagement throughout the year.

2024 Hispanic Marketing Calendar Download

Here is your Hispanic Marketing Calendar for 2024. We’ve created a list of events, holidays, and celebrations to help you plan your content this year.

The calendar includes not just US holidays that Hispanics celebrate, but also holidays broken down by country of origin that are also celebrated here in the US, depending on the family’s country of origin.

We also included birthdays of notable Latinos, sporting events and US centric events like the Puerto Rican Day Parade.

But we didn’t stop there! (Queue in infomercial voice)

A Hispanic Marketing Calendar would not be complete without important social media campaigns and initiatives like the Latina Equal Pay Day.

There are two formats for you to choose. One is a Google calendar that you can import into your own calendar and the other is a spreadsheet of these events.

Click Here to Access the Google Calendar for easy importing.

2024 Hispanic Marketing Calendar by Month

The following is a breakdown of important dates by month.

January

1. Año Nuevo (New Year’s Day) – January 1, 2024 is celebrated in all countries.
2. Día de los Reyes Magos (Three Kings Day) – January 6, 2024 is celebrated in all countries.
3. Año Nuevo (New Year’s Day) – January 1, 2024 is celebrated in all countries. Marks the beginning of the new year.
4. Día de la Liberación (Liberation Day) – January 1, 2024 is celebrated in Cuba. Commemorates Cuba’s liberation from Spanish rule.
5. Día de la Victoria (Victory Day) – January 2, 2024 is celebrated in Cuba. Celebrates the victory of the Cuban Revolution.
6. Día de los Reyes Magos (Three Kings Day) – January 6, 2024 is celebrated in various Latin American countries. Honors the visit of the Three Wise Men to baby Jesus.
7. Día de la Epifanía (Epiphany Day) – January 6, 2024 is celebrated in the Dominican Republic. Celebrates the revelation of God incarnate as Jesus Christ.
8. Tamborrada (Drum Parade to Celebrate St. Sebastian) – January 20, 2024 is celebrated in Spain. Features drum parades to honor Saint Sebastian.
9. Fiesta de Nuestra Señora de Altagracia (Feast of Our Lady of Altagracia) – January 21, 2024 is celebrated in the Dominican Republic. Commemorates the patron saint of the Dominican Republic.
10. BOXING: January 23, 2024 in Japan – Teraji vs Carlos Canizales (WBA & WBC Light-Flyweight World Titles)
11. Día de Juan Pablo Duarte (Juan Pablo Duarte Day) – January 26, 2024 is celebrated in the Dominican Republic. Honors Juan Pablo Duarte, one of the founding fathers of the Dominican Republic.
12. BOXING: January 27, 2024 Arizona, USA – Oscar De La Hoya’s Golden Boy, Jaime Munguia vs John Ryder (Super-Middleweight)

February

1. Tratado de Guadalupe Hidalgo (Treaty of Guadalupe Hidalgo) – February 2, 2024 is celebrated in Mexico. Marks the end of the Mexican-American War and the cession of Mexican territories.
2. Fiesta de la Virgen de Candelaria (Feast of the Virgin of Candelaria) – February 2, 2024 is celebrated in Bolivia and Uruguay. Honors the patron saint of the Canary Islands and her appearance in the Americas.
3. Día de San Blas (Saint Blaise’s Day) – February 3, 2024 is celebrated in Paraguay. Commemorates Saint Blaise, known for his miraculous healings.
4. Caravana del Zorro (Caravan of the Fox) – February 3, 2024 is celebrated in Guatemala. A massive motorcycle pilgrimage to the Basilica of Esquipulas.
5. Aniversario de la Constitución (Anniversary of the Constitution) – February 5, 2024 is celebrated in Mexico. Observes the promulgation of the 1917 Constitution.
6. BOXING: February 8, 2024 Las Vegas, USA – Bob Arum’s Top Rank, Teofimo Lopez vs Jamaine Ortiz (WBO Super-Lightweight World Title) & Keyshawn Davis vs Jose Pedraza (Lightweight)
7. Carnaval – February 10-13, 2024 is celebrated in various countries. The festive season involving public celebrations, parades, and dances before Lent.
8. Día de la Marimba (Marimba Day) – February 20, 2024 is celebrated in Guatemala. Celebrates the national instrument, the marimba.
9. Día de la Bandera (Flag Day) – February 24, 2024 is celebrated in Mexico. Honors the Mexican flag and the values it represents.
10. BOXING: February 24, 2024 Florida, USA – Eddie Hearn’s Matchroom – Edgar Berlanga vs Padraig McCrory (Super-Middleweight)
11. BOXING: February 24, 2024 Tokyo, Japan – Akihiko Honda’s Teiken & Alexandro Santiago vs Junto Nakatani (WBC Bantamweight World Title) & Takuma Inoue vs Jerwin Ancajas (WBA Bantamweight World Title) & Kosei Tanaka vs Christian Bacasegua (WBO Super-Flyweight World Title)
12. Día de la Independencia (Independence Day) – February 27, 2024 is celebrated in the Dominican Republic. Commemorates the nation’s independence from Haiti in 1844.
13. Major League Baseball (MLB) Spring Training: February 27, 2024 Kicks of Spring Training. Given the significant number of Hispanic players in MLB, events like the World Series, All-Star Game, and Home Run Derby can be relevant, especially when players from Hispanic countries are featured. See the MLB website for specific dates.

March

1. BOXING: March 2,2024 Puerto Rico – Jake Paul’s MVP – Amanda Serrano vs Nina Meinke (WBA, IBF and WBO Featherweight World Titles) & Jake Paul vs Opponent TBC (Cruiserweight)
2. FIBA Americas Championship: March 4-10, 2024 – A major international basketball tournament, BCLAmericas’ fifth season will have the participation of 12 teams from 7 countries of the Americas; Argentina, Brazil, Chile, Mexico, Nicaragua, Uruguay, and Venezuela. The competition began December 13, 2023, with the 12 clubs participating in the Group Phase. Then the best 8 teams will advance to the Quarterfinals on March 4-10, 2024 and battle to reach the Final stage scheduled for April 2024.
3. MLB World Tour: Dominican Republic Series: March 9-10, 2024. The Boston Red Sox and Tampa Bay Rays will meet for a pair of Spring Training contests at Estadio Quisqueya in Santo Domingo, Dominican Republic.
4. Las Fallas de Valencia – March 15-19, 2024 is celebrated in Spain. A traditional celebration with fireworks and effigies burned to welcome spring.
5. Día de Benito Juárez (Benito Juárez’s Birthday) – March 21, 2024 is celebrated in Mexico. Honors Benito Juárez, a former president and national hero.
6. Día de la Emancipación (Emancipation Day) – March 22, 2024 is celebrated in Puerto Rico. Commemorates the abolition of slavery in 1873.
7. Semana Santa (Holy Week) – March 24-30, 2024 is observed in various Latin American countries. A significant religious observance leading up to Easter.
8. Día Nacional de la Vida, la Paz y la Justicia (National Day of Life, Peace, and Justice) – March 26, 2024 is observed in El Salvador. A day dedicated to promoting peace and justice.
9. Major League Baseball (MLB) Regular Season: March 28, 2024 Kicks of The Regular Season. See the MLB website for specific dates.
10. Pascua (Easter Sunday) – March 31, 2024 is celebrated in various countries. Celebrates the resurrection of Jesus Christ.
11. César Chávez Day – March 31, 2024 is observed in California, Arizona, and Texas, USA. Honors César Chávez, a labor leader and civil rights activist.

🔼 Return to Top

April

1. Día de las Malvinas (Malvinas Day) – April 2, 2024 is observed in Argentina. Commemorates the fallen soldiers in the Falklands War.
2. Ellen Ochoa’s Space Mission Anniversary – April 8, 2024 is celebrated in the USA. Marks the anniversary of Ellen Ochoa’s first space mission.
3. Dolores Huerta Day – April 10, 2024 is observed in the USA. Honors Dolores Huerta, a labor leader and civil rights activist.
4. Día de los Héroes Nacionales (National Heroes Day) – April 11, 2024 is celebrated in Costa Rica. Pays tribute to the national heroes of Costa Rica.
5. Festival de Punta Gorda (Punta Gorda Festival) – April 12, 2024 is celebrated in Honduras. A cultural festival highlighting Afro-Caribbean heritage.
6. Día Panamericano (Pan American Day) – April 14, 2024. Celebrates the unity and cooperation among the countries in the Americas.
7. Selena Day: April 16, 2024 in Texas and the US. The late songstress also known as the Queen of Tejano music had her career cut short when she was killed at only 23 years old, but her music and its immense impact continue to live on. Shortly after her death, then-Gov. George W. Bush declared April 16 Selena Day in the Lone Star State to honor her on her birthday every year.
8. Aniversario del Inicio del Movimiento de Independencia (Anniversary of the Beginning of the Independence Movement) – April 19, 2024 is observed in Venezuela. Commemorates the start of Venezuela’s independence movement in 1810.
9. Día de los 33 Orientales (33 Patriots Day) – April 19, 2024 is celebrated in Uruguay. Honors the 33 Patriots who initiated Uruguay’s independence.
10. Día del Idioma Español (Spanish Language Day) – April 23, 2024. Celebrates the Spanish language and its contribution to global culture.
11. Día de Sant Jordi (Saint George’s Day) – April 23, 2024 is celebrated in Spain. A day of romance and literature, where books and roses are exchanged.
12. MLB World Tour: Mexico City Series – April 27-28, 2024 in Mexico City. Major League Baseball games showcasing international talent.
13. Día del Niño (Children’s Day) – April 30, 2024 is celebrated in Mexico. A day dedicated to celebrating and honoring children.

May

1. Cinco de Mayo / La Batalla de Puebla – May 5, 2024 is celebrated in Mexico. Commemorates the Mexican victory at the Battle of Puebla.
2. Día de la Madre (Mother’s Day) – May 5, 2024 is celebrated in Spain.
3. Día de la Madre (Mother’s Day) – May 10, 2024 is celebrated in Mexico, El Salvador, Guatemala.
4. Día de la Madre (Mother’s Day) – May 12, 2024 is celebrated in Chile, Cuba, Ecuador, Honduras, Perú, Uruguay, Venezuela.
5. Dia das Mães – May 12, 2024 is celebrated in Brasil.
6. Día de la Madre (Mother’s Day) – May 15, 2024 is celebrated in Paraguay.
7. Día de la Independencia (Independence Day) – May 15, 2024 is celebrated in Paraguay. Marks the anniversary of Paraguay’s independence from Spanish rule.
8. Batalla de Las Piedras (Battle of Las Piedras) – May 18, 2024 is commemorated in Paraguay. Remembers a significant battle in Paraguayan history.
9. Día de la Independencia (Independence Day) – May 20, 2024 is celebrated in Cuba. Celebrates Cuba’s independence from Spanish colonial rule.
10. La Batalla de Pichincha (The Battle of Pichincha) – May 24, 2024 is celebrated in Ecuador. Commemorates the battle that secured Ecuador’s independence.
11. Día de la Revolución (Revolution Day) – May 25, 2024 is celebrated in Argentina. Marks the beginning of the Argentine War of Independence.
12. Día de la Madre (Mother’s Day) – May 26, 2024 is celebrated in Colombia.
13. Día de las Madres (Mother’s Day) – May 26, 2024 is celebrated in the República Dominicana.
14. Día de la Madre (Mother’s Day) – May 27, 2024 is celebrated in Bolivia.
15. Verbena de San Juan – May 28-29, 2024 is celebrated in Paraguay. A cultural festival with music, dance, and traditional foods.
16. Día de la Madre (Mother’s Day) – May 30, 2024 is celebrated in Nicaragua.

June

1. Fiesta del Corpus Christi (Feast of Corpus Christi) – June 6, 2024. A Catholic celebration commemorating the Eucharist.
2. El Colacho (Baby Jumping) – June 9, 2024 is celebrated in Spain. A traditional event where men dressed as devils jump over infants.
3. Puerto Rican Day Parade – June 11, 2024 in NYC, USA. A celebration of Puerto Rican culture and heritage in New York City.
4. Día del Padre (Father’s Day) – June 16, 2024. Celebrates fatherhood and paternal bonds.
5. Día de la Liberación (Liberation Day) – June 18, 2024 is celebrated in Nicaragua. Commemorates the liberation from Spanish rule.
6. Natalicio de Artigas (Artigas Day) – June 19, 2024 is celebrated in Uruguay. Honors the birthday of José Gervasio Artigas, national hero.
7. 2024 Copa América – June 20 to July 14, 2024 – This will be the 48th edition of the Copa América, the quadrennial international men’s soccer championship organized by South America’s football ruling body CONMEBOL. The United States will host the tournament for the second time, having hosted the Copa América Centenario in 2016.
8. Día de la Bandera (Flag Day) – June 20, 2024 is celebrated in Argentina. Pays tribute to the Argentine flag and its creator, Manuel Belgrano.
9. Año Nuevo Andino (Andean New Year) – June 21, 2024 is celebrated in Bolivia. Marks the winter solstice and the beginning of the Andean agricultural cycle.
10. Día Nacional de los Pueblos Indígenas (National Day of Indigenous Peoples) – June 21, 2024 is observed in Chile. Recognizes the heritage and culture of indigenous peoples.
11. Noche de San Juan (Night of Saint John) – June 23, 2024 is celebrated in Spain. A midsummer festival with bonfires, fireworks, and celebrations.
12. Aniversario de la Batalla de Carabobo (Anniversary of the Battle of Carabobo) – June 24, 2024 is celebrated in Colombia, Venezuela. Commemorates a decisive battle for Venezuelan independence.
13. Día del Rey (King’s Day) – June 24, 2024 is celebrated in Spain. Honors Saint John the Baptist, also known as King’s Day in some regions.
14. Día de San Pedro (Saint Peter’s Day) – June 24, 2024 is celebrated in Puerto Rico. A day dedicated to Saint Peter, with religious and community events.
15. La batalla del Vino de Haro (Haro Wine Festival) – June 28-30, 2024 is celebrated in Spain. Known as the “Wine Battle,” participants throw wine on each other in celebration.

🔼 Return to Top

July

1. Día de la Independencia (Independence Day) – July 5, 2024 is celebrated in Venezuela. Commemorates Venezuela’s declaration of independence from Spain.
2. Día de la Independencia (Independence Day) – July 9, 2024 is celebrated in Argentina. Marks Argentina’s independence from Spanish rule.
3. MLB All-Star Game: July 12-16, 2024 MLB stars of the present and future will get their chance to shine during All-Star Week in Arlington, with festivities including the 94th MLB All-Star Game presented by Mastercard, the T-Mobile Home Run Derby, the Sirius XM All-Star Futures Game, the MLB Draft and more.
4. Pan American Games:  July 12-21, 2024 in Cleveland, Ohio. A major sporting event in the Americas featuring summer sports in which thousands of athletes participate in a variety of competitions.
5. Día de la Revolución (Revolution Day) – July 19, 2024 is celebrated in Nicaragua. Honors the overthrow of the Somoza dictatorship in 1979.
6. Día de la Independencia (Independence Day) – July 20, 2024 is celebrated in Colombia. Celebrates Colombia’s declaration of independence from Spain.
7. Oscar de la Renta’s Birthday: July 22, 2024. Celebrated in the USA by some in the fashion and arts community, this day honors the legacy of the renowned Dominican-American fashion designer.
8. Festival de la Guelaguetza (Guelaguetza Festival) – July 22, 2024 is celebrated in Mexico. A cultural event showcasing Oaxacan traditions and dances.
9. Olympic Games – Paris: July 24 – August 10, 2024 On the women’s side, France, the U.S., Canada, Brazil and Colombia have confirmed their qualification for Paris; the last seven spots are still up for grabs. In the men’s tournament, a total of 15 teams are scheduled to compete, in addition to the host, France. The U.S., Dominican Republic, Spain, Israel, Ukraine, Morocco, Egypt, Mali and New Zealand have already qualified for the Olympics. The men’s Olympic tournament is largely comprised of players age 23 and under.
10. Día de la Constitución Puerto Rico: Does not have an Independence Day as it is a territory of the United States, but Puerto Rico Constitution Day is celebrated on July 25, 2024.
11. Día de la Constitución (Constitution Day) – July 25, 2024 is celebrated in Peru, Puerto Rico. Commemorates the adoption of the constitution in each location.
12. Natalicio del Libertador – July 25, 2024 is observed in Colombia, Venezuela. Celebrates the birthday of Simón Bolívar, a key figure in Latin American independence movements.
13. Día de Santiago Apóstol (Saint James’ Day) – July 25, 2024 is celebrated in Spain. Honors Saint James, the patron saint of Spain.
14. Conmemoración del Asalto a Moncada (Commemoration of the Assault on Moncada) – July 25, 2024 is observed in Cuba. Marks the anniversary of the attack on the Moncada Barracks, a key event in the Cuban Revolution.
15. Leagues Cup: July 26- August 25, 2024 The international club soccer tournament organized by the MLS and Liga MX clubs, is scheduled to take place from July 26 to Aug. 25. MLS clubs will take a break from their regular season to participate in the tournament, with all matches played in the U.S. and Canada.
16. Día de la Revolución (Revolution Day) – July 26, 2024 is celebrated in Cuba. Commemorates the start of the Cuban Revolution.
17. Festival Nanduti (Nanduti Festival) – July 27-28, 2024 is celebrated in Paraguay. A cultural festival highlighting the traditional lace known as Ñandutí.
18. Fiestas Patrias (Independence Day) – July 28-29, 2024 is celebrated in Peru. Marks the proclamation of Peru’s independence from Spain.

August

1. Santo Domingo de Guzman Festival – August 1-10, 2024 is celebrated in Nicaragua. A vibrant festival in honor of Saint Dominic with processions and festivities.
2. Día de la Revolución Agraria (Revolution Day) – August 2, 2024 is celebrated in Bolivia. Commemorates the agrarian reform and revolution.
3. Día de la Independencia (Independence Day) – August 6, 2024 is celebrated in Bolivia. Marks Bolivia’s independence from Spanish rule.
4. Batalla de Junín (Battle of Junin) – August 6, 2024 is commemorated in Peru. Celebrates a key victory in Peru’s independence war.
5. Batalla de Boyacá (Battle of Boyacá) – August 7, 2024 is celebrated in Colombia. A decisive battle that secured Colombian independence.
6. Sonia Sotomayor’s Swearing-in Anniversary: August 8, 2024 is observed in the USA. Although not an official commemorative day, some communities observe the anniversary of Sonia Sotomayor’s swearing-in as the first Hispanic and Latina Justice of the Supreme Court of the United States in 2009.
7. Día del Primer Grito de Independencia (Independence Day) – August 10, 2024 is celebrated in Ecuador. Honors the first call for independence from Spain.
8. Dominican Day Parade – August 11, 2024 in the USA. Celebrates Dominican culture and heritage with a parade.
9. Fiesta de la Virgen de Urkupiña (Feast of the Virgin of Urkupiña) – August 14, 2024 is celebrated in Bolivia. A religious and cultural festival in honor of the Virgin of Urkupiña.
10. Día de los Parques Nacionales (National Parks Day) – August 14, 2024 is observed in Costa Rica. Celebrates the country’s national parks and their biodiversity.
11. Asunción de María (Assumption of Mary) – August 15, 2024 is celebrated in various countries. A Christian observance commemorating the assumption of Mary into heaven.
12. Día de la Madre (Mother’s Day) – August 15, 2024 is celebrated in Costa Rica. Honors mothers and motherhood.
13. Día de la Restauración (Restoration Day) – August 16, 2024 is celebrated in the Dominican Republic. Commemorates the start of the War of Restoration.
14. Día de San Martín (San Martín Day) – August 17, 2024 is celebrated in Argentina. Honors General José de San Martín, a key figure in the independence of Argentina, Chile, and Peru.
15. Día del Primer Grito de Independencia Ecuador: August 10 (Proclamation of Independence from Spain in 1809, actual independence achieved in 1822)
16. Leagues Cup Final – August 25, 2024. The final match of a soccer tournament featuring clubs from North American leagues.
17. Día de la Independencia (Independence Day) – August 25, 2024 is celebrated in Uruguay. Marks Uruguay’s declaration of independence from Brazil and Spain.
18. La Tomatina (Tomato Fight) – August 28, 2024 is celebrated in Spain. A famous festival where participants throw tomatoes at each other.
19. La Raima (The Grape Throwing Festival) – August 30, 2024 is celebrated in Spain. A traditional event involving the throwing of grapes to celebrate the grape harvest.

🔼 Return to Top

September

1. Dia da Independência (Independence Day) – September 7, 2024 is celebrated in Brazil. Marks Brazil’s declaration of independence from Portugal.
2. Fiesta de Nuestra Señora de la Caridad del Cobre (Feast of Our Lady of Charity) – September 8, 2024 is celebrated in Cuba. Honors the patron saint of Cuba.
3. Aniversario de la Batalla de San Jacinto (Anniversary of the Battle of San Jacinto) – September 14, 2024 is commemorated in Nicaragua. Celebrates a key victory in Nicaraguan history.
4. Roberto Clemente Day – September 15, 2024 is observed in the USA. Honors the legacy of the late Puerto Rican Hall of Famer’s legacy as a humanitarian.
5. Día de la Independencia (Independence Day) – September 15, 2024 is celebrated in Costa Rica, El Salvador, Guatemala, Honduras, & Nicaragua. Marks the independence of these Central American countries from Spain.
6. Hispanic Heritage Month – September 15 – October 15, 2024 USA
   This month-long observance honors the cultures and contributions of both Hispanic and Latino Americans as we celebrate heritage rooted in all Latin American countries. The starting date of September 15 is significant because it is the anniversary of independence for Latin American countries Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Additionally, Mexico and Chile celebrate their independence days on September 16 and September 18, respectively.
7. El Grito de Dolores (The Cry of Dolores) – September 15, 2024 is commemorated in Mexico. Marks the event that initiated the Mexican War of Independence.
8. Día de la Independencia (Independence Day) – September 16, 2024 is celebrated in Mexico. Celebrates Mexico’s independence from Spanish rule.
9. Día de la Independencia (Independence Day) – September 18, 2024 is celebrated in Chile. Marks Chile’s declaration of independence from Spain.
10. Día del Ejército (Army Day) – September 19, 2024 is observed in Chile. Honors the Chilean Army and its contributions.
11. Grito de Lares (Cry of Lares) – September 23, 2024 is commemorated in Puerto Rico. Marks a significant uprising against Spanish rule in Puerto Rico.
12. La Fiesta de San Miguel Arcángel (The Feast of Saint Michael the Archangel) – September 29, 2024 is celebrated in various countries. Honors Saint Michael the Archangel, recognized for his protection and guidance.
    

October

1. Día del Niño (Children’s Day) – October 1, 2024 is celebrated in El Salvador. A day dedicated to celebrating children and their well-being.
2. Latina Equal Pay Day  – October 5, 2024 is observed in the USA. This is a Social Media campaign that was launched in 2020 and has gained traction across the US Hispanic population. It represents a great opportunity for brands to support a cause that is important to Latinas. The specific date for Latina Equal Pay Day in 2024 would be based on the wage gap data from 2023 and typically announced closer to the day. Therefore, it may change.
3. Combate de Angamos (Battle of Angamos) – October 8, 2024 is commemorated in Peru. Marks a significant naval battle in the War of the Pacific.
4. Independencia de Guayaquil (Guayaquil Independence) – October 9, 2024 is celebrated in Ecuador. Commemorates Guayaquil’s declaration of independence from Spain.
5. Grito de Yara (Cry of Yara) – October 10, 2024 is commemorated in Colombia. Marks the beginning of Colombia’s struggle for independence.
6. Día de la Raza or Día de la Hispanidad (Day of the Race / Hispanic Day) – October 12, 2024 is observed in various countries. Reflects on the cultural impact of Columbus’ arrival in the Americas.
7. Día Nacional de España (National Day of Spain) – October 12, 2024 is celebrated in Spain. Marks the anniversary of Christopher Columbus’s arrival in the Americas.
8. Día de La Raza – October 12, 2024 is observed in most Hispanic countries. A day recognizing the mixed indigenous and European heritage.
9. National Latinx AIDS Awareness Day – October 15, 2024 is observed in the USA. Raises awareness about the impact of HIV/AIDS on the Hispanic/Latinx community.
10. El Señor de los Milagros (The Lord of the Miracles) – October 18, 2024 is celebrated in Peru. A significant religious procession in Lima.
11. Día de la Madre (Mother’s Day) – October 20, 2024 is celebrated in Argentina.
12. Aniversario de la Revolución de 1944 (Anniversary of the 1944 Revolution) – October 20, 2024 is commemorated in Guatemala. Celebrates the democratic revolution in Guatemala.
13. Formula 1 Mexican Grand Prix: October 27, 2024 Formula 1 racing has a significant following in Mexico and other Hispanic countries, making the Mexican Grand Prix a notable event.
14. Día de los Muertos (Day of the Dead): Celebrated from October 31 to November 2, this Mexican holiday honors and remembers deceased loved ones. It’s marked by vibrant festivals, colorful parades, and the creation of altars to the deceased.
15. Día de la Reforma (Reformation Day) – October 31, 2024 is observed in Chile. Commemorates the Protestant Reformation.

🔼 Return to Top

November

1. Día de los Angelitos (Day of the Little Angels) – November 1, 2024 is celebrated in Mexico. Honors deceased infants and children, marking the beginning of the Day of the Dead celebrations.
2. Día de Todos los Santos (All Saints’ Day) – November 1, 2024 is observed in various countries. A Christian holiday honoring all saints, known and unknown.
3. Día de Skach Koyl (Skach Koyl Day) – November 1, 2024 is celebrated in Guatemala. A traditional day related to the Day of the Dead festivities.
4. Día de los Muertos (Day of the Dead) – November 2-3, 2024 is observed in Mexico and other countries. A celebration honoring deceased loved ones with altars and offerings.
5. Día de la Independencia (Independence Day) – November 3, 2024 is celebrated in Panama. Commemorates Panama’s independence from Colombia. Note that Panama also celebrates its separation from Spain on November 28
6. Independencia de Cuenca (Cuenca Independence) – November 3, 2024 is celebrated in Ecuador. Marks the independence of Cuenca from Spanish rule.
7. Día de la Bandera (Flag Day) – November 4, 2024 is observed in Panama. A day dedicated to the Panamanian flag and its significance.
8. Día de Colón (Columbus Day) – November 5, 2024 is observed in Panama. Celebrates Christopher Columbus’s arrival to the Americas.
9. Día de la Constitución (Constitution Day) – November 6, 2024 is celebrated in the Dominican Republic. Commemorates the country’s constitution.
10. Día Nacional de la Pupusa (National Pupusa Day) – November 10, 2024 is celebrated in El Salvador. Honors the pupusa, a traditional Salvadoran dish.
11. Primer Grito de Independencia de la Villa de Los Santos (First Cry of Independence of the Villa de Los Santos) – November 10, 2024 is celebrated in Panama. Marks an early call for independence from Spain.
12. Día de la Revolución (Revolution Day) – November 18, 2024 is commemorated in Mexico. Celebrates the start of the Mexican Revolution.
13. Fiesta de Nuestra Señora de la Divina Providencia (Feast of Our Lady of Divine Providence) – November 19, 2024 is celebrated in Puerto Rico. Honors the patroness of Puerto Rico.
14. Día del Descubrimiento de Puerto Rico (Discovery of Puerto Rico Day) – November 19, 2024 is observed in Puerto Rico. Marks the arrival of Christopher Columbus to the island.
15. Día de la Revolución Mexicana (Mexican Revolution Day) – November 20, 2024 is celebrated in Mexico. Commemorates the Mexican Revolution’s anniversary.
16. Fiesta de Nuestra Señora de La Paz (Feast of Our Lady of La Paz) – November 21, 2024 is celebrated in Bolivia. A religious celebration in honor of the patron saint of La Paz.
17. Día de Santa Cecilia (Saint Cecilia’s Day) – November 22, 2024 is observed in various countries. Celebrates the patron saint of musicians.
18. Separación de Panamá de España (Separation from Spain Day) – November 28, 2024 is celebrated in Panama. Marks Panama’s independence from Spain.
19. Carnaval de San Miguel (San Miguel Carnival) – November 30, 2024 is celebrated in El Salvador. A significant festival featuring parades and celebrations in San Miguel.

December

1. Día de la Constitución (Constitution Day) – December 6, 2024 is celebrated in Spain. Commemorates the approval of the Spanish Constitution.
2. Día de las Velitas (Day of the Little Candles) – December 7, 2024 is celebrated in Colombia. Marks the start of the Christmas season with candle lighting and festivities.
3. La Quema del Diablo (The Burning of the Devil) – December 7, 2024 is observed in Guatemala. A tradition where people burn effigies of the devil to cleanse away evil spirits.
4. Día de la Madre (Mother’s Day) – December 8, 2024 is celebrated in Panama. Honors mothers and mother figures.
5. La Inmaculada Concepción de María (The Immaculate Conception of Mary) – December 8, 2024 is observed in various countries. A Catholic feast celebrating the conception of the Virgin Mary.
6. Batalla de Ayacucho (Battle of Ayacucho) – December 9, 2024 is commemorated in Peru. Marks a decisive victory in the Peruvian War of Independence.
7. Día de Nuestra Señora de Guadalupe (Day of Our Lady of Guadalupe) – December 12, 2024 is celebrated in Mexico. Honors the appearance of the Virgin Mary to Juan Diego.
8. Día de Duelo Nacional (National Mourning Day) – December 20, 2024 is observed in Panama. Remembers the victims of the U.S. invasion of Panama in 1989.
9. Noche de Rábanos (Night of the Radishes) – December 23, 2024 is celebrated in Mexico. An event where radishes are carved into elaborate figures.
10. Nochebuena (Christmas Eve) – December 24, 2024 is celebrated in various countries. The evening before Christmas, often with family gatherings and meals.
11. Navidad (Christmas Day) – December 25, 2024 is celebrated in various countries. Commemorates the birth of Jesus Christ.
12. Día de los Inocentes (Day of the Holy Innocents) – December 28, 2024 is observed in Mexico, El Salvador, Spain, Venezuela. Similar to April Fools’ Day, with pranks and jokes.
13. Els Enfarinats (The Flouring) – December 28, 2024 is celebrated in Spain. A festival involving a mock battle with flour, eggs, and fireworks.
14. Nochevieja (New Year’s Eve) – December 31, 2024 is celebrated in various countries. Marks the end of the year with celebrations and countdowns to midnight.

🔼 Return to Top

2024 Carnaval Dates by Country

Carnaval is celebrated in the days leading up to Lent, primarily in Latin American countries with large Catholic populations. The dates for Carnaval can vary slightly year to year as they are based on the liturgical calendar. In 2024, Lent begins on February 14, so Carnaval would typically be celebrated from February 9 through February 13. However, specific dates for celebrations can vary by country and even by region within countries.

Here are the typical Carnaval dates by country for 2024:

1. Brazil (Carnaval do Brasil): Likely to be from February 9 to February 13, with the main days of celebration being the weekend prior to Ash Wednesday.
2. Bolivia (Carnaval de Oruro): Celebrations typically take place from Friday, February 9 to Tuesday, February 13, with the main parade on Saturday, February 10.
3. Colombia (Carnaval de Barranquilla): Usually celebrated from February 10 to February 13, with pre-carnaval activities beginning up to a month before.
4. Venezuela: Celebrations often occur on February 12 and 13, but festivities and events can start earlier in the month.
5. Ecuador (Carnaval de Guaranda): Celebrated with festivities leading up to Mardi Gras, from February 9 to February 13.
6. Panama (Carnavales de Panamá): Typically from Saturday, February 9 to Tuesday, February 13, with the most significant celebrations in Las Tablas.
7. Argentina (Carnaval Gualeguaychú): The main parades are usually on Saturdays during Carnaval season, so February 10 and 17 might be key dates, with festivities peaking around February 9 to February 13.
8. Uruguay (Carnaval in Montevideo): While the parades and murgas can last over a month, the main dates are aligned with the typical Carnaval week from February 9 to February 13.
9. Mexico (Carnaval de Mazatlán, Carnaval de Veracruz): Celebrations typically occur from February 9 to February 13.
10. Peru (Carnaval de Cajamarca): Festivities often span the entire month of February, with main activities from February 9 to February 13.

Please note that these dates are based on traditional observances and may vary. Some countries may also have different local customs or may extend their celebrations beyond these dates. It is always best to check local sources or event calendars for the most accurate and current information when planning marketing activities around Carnaval.

🔼 Return to Top

2024 Mother’s Day – Día de la Madre by Country

Mother’s Day is celebrated on different dates across Latin American countries. Here’s a list of Mother’s Day dates by country for 2024:

1. Argentina: “Día de la Madre” – Second Sunday of October (October 13, 2024)
2. Bolivia: “Día de la Madre” – May 27
3. Brasil (Portuguese, not Spanish): “Dia das Mães” – Second Sunday of May (May 12, 2024)
4. Chile: “Día de la Madre” – Second Sunday of May (May 12, 2024)
5. Colombia: “Día de la Madre” – Last Sunday of May (May 26, 2024)
6. Costa Rica: “Día de la Madre” – August 15
7. Cuba: “Día de las Madres” – Second Sunday of May (May 12, 2024)
8. República Dominicana: “Día de las Madres” – Last Sunday of May (May 26, 2024)
9. Ecuador: “Día de la Madre” – May 12, 2024
10. El Salvador: “Día de la Madre” – May 10, 2024
11. Guatemala: “Día de la Madre” – May 10, 2024
12. Honduras: “Día de la Madre” – May 12, 2024
13. México: “Día de la Madre” – May 10, 2024
14. Nicaragua: “Día de la Madre” – May 30, 2024
15. Panamá: “Día de la Madre” – December 8, 2024
16. Paraguay: “Día de la Madre” – May 15, 2024
17. Perú: “Día de la Madre” – Second Sunday of May (May 12, 2024)
18. Puerto Rico: “Día de las Madres” – Second Sunday of May (May 12, 2024)
19. Uruguay: “Día de la Madre” – Second Sunday of May (May 12, 2024)
20. Venezuela: “Día de la Madre” – Second Sunday of May (May 12, 2024)

In many Latin American cultures, Mother’s Day is a significant holiday, often celebrated with as much enthusiasm and importance as major holidays like Christmas and Easter. It’s a day when families come together to show appreciation for mothers and mother figures.

🔼 Return to Top

2024 Día de la Independencia (Independence Day) by Country

Independence Day is a major national holiday in each Latin American country, commemorating their historical independence from colonial powers. Here is a list of Independence Day dates by country in Latin America for 2024:

1. Argentina: July 9 (Independence from Spain in 1816)
2. Bolivia: August 6 (Independence from Spain in 1825)
3. Brazil: September 7 (Independence from Portugal in 1822)
4. Chile: September 18 (First Government Junta in 1810, beginning the process of independence from Spain)
5. Colombia: July 20 (Declaration of Independence from Spain in 1810)
6. Costa Rica: September 15 (Independence from Spain in 1821)
7. Cuba: January 1 (Triumph of the Revolution in 1959, though not technically an Independence Day)
8. Dominican Republic: February 27 (Independence from Haiti in 1844)
9. Ecuador: August 10 (Proclamation of Independence from Spain in 1809, actual independence achieved in 1822)
10. El Salvador: September 15 (Independence from Spain in 1821)
11. Guatemala: September 15 (Independence from Spain in 1821)
12. Honduras: September 15 (Independence from Spain in 1821)
13. Mexico: September 16 (Start of the War of Independence against Spain in 1810)
14. Nicaragua: September 15 (Independence from Spain in 1821)
15. Panama: November 3 (Independence from Colombia in 1903; note that Panama also celebrates its separation from Spain on November 28)
16. Paraguay: May 14-15 (Independence from Spain in 1811)
17. Peru: July 28 (Proclamation of Independence from Spain in 1821)
18. Puerto Rico: Does not have an Independence Day as it is a territory of the United States, but Puerto Rico Constitution Day is celebrated on July 25.
19. Uruguay: August 25 (Declaration of Independence from Brazil in 1825)
20. Venezuela: July 5 (Declaration of Independence from Spain in 1811)

These dates are celebrated with various festivities including parades, fireworks, concerts, and cultural events. It’s important to note that while most countries have a specific Independence Day, some may have multiple dates commemorating different aspects of their independence struggle.

🔼 Return to Top

2024 Major Hispanic Sporting Events

Incorporating notable Hispanic sports events into a content marketing calendar can be a great way to engage with sports enthusiasts within the Hispanic community. Here are some significant events that you might consider:

1. FIFA World Cup: Especially when Latin American teams are competing, the World Cup is a major event for soccer fans. The next one is scheduled for 2026 in the United States, Canada, and Mexico.
   
2. Copa América: June 20 to July 14, 2024 This is the main soccer tournament for national teams in South America and is one of the oldest international continental soccer competitions. It usually attracts a lot of attention from Hispanic audiences.
   
3. CONCACAF Gold Cup: This is the main soccer championship for national teams in North America, Central America, and the Caribbean. Teams like Mexico and the U.S. often feature prominently. It occurs every two years and the next one will be in 2025.
   
4. La Liga and Liga MX: These are the top professional football leagues in Spain and Mexico, respectively. Matches from these leagues, especially classic rivalries like El Clásico in La Liga, are hugely popular.
   
5. Major League Baseball (MLB) Events: Given the significant number of Hispanic players in MLB, events like the World Series, All-Star Game, and Home Run Derby can be relevant, especially if players from Hispanic countries are featured.
   
6. Olympic Games – Paris: When they occur, the Olympics are a major event for all audiences, including Hispanics, particularly for sports in which Latin American countries excel, such as baseball, boxing, and soccer.
   
7. FIBA Americas Championship: This is an international basketball tournament where national teams from the Americas compete. It’s particularly relevant in countries like Argentina and Brazil, where basketball has a significant following. BCLAmericas’ fifth season will have the participation of 12 teams from 7 countries of the Americas; Argentina, Brazil, Chile, Mexico, Nicaragua, Uruguay, and Venezuela. The competition began December 13, 2023, with the 12 clubs participating in the Group Phase. Then the best 8 teams will advance to the Quarterfinals on March 4-10, 2024 and battle to reach the Final stage scheduled for April 2024.
   
8. Boxing Matches: Boxing is popular in many Hispanic communities, and major fights featuring Hispanic boxers can draw significant viewership.
   
9. Pan American Games: A major sporting event in the Americas featuring summer sports in which thousands of athletes participate in a variety of competitions.
   
10. Formula 1 Mexican Grand Prix: October 27, 2024 Formula 1 racing has a significant following in Mexico and other Hispanic countries, making the Mexican Grand Prix a notable event.
    
11. Leagues Cup: July 26- August 25, 2024 The international club soccer tournament organized by the MLS and Liga MX clubs, is scheduled to take place from July 26 to Aug. 25. MLS clubs will take a break from their regular season to participate in the tournament, with all matches played in the U.S. and Canada.

These events provide excellent opportunities to engage with Hispanic sports fans through targeted content, promotions, and campaigns. They are occasions when community interest and pride are high, making them ideal for culturally relevant marketing initiatives.

🔼 Return to Top