Social Media Marketing

The Week in Social Media – January 2017 Week 1

Welcome to our new weekly roundup of what’s happening in Social Media. We promise to keep it short and sweet, because if you’re anything like us, you have a ton of stuff to get done and little time to do it.

It’s been a crazy busy week in the world of social media during week one of 2017.

Facebook Updates – New Features for Facebook Live Mentions Users

Facebook had big news about its Facebook Live features for Mentions. Facebook Mentions enables public figures to easily connect with their audience, and a key way is by sharing video. The new update allows greater moderation of comments on a public figure’s video, which makes live broadcasts friendlier and safer for everyone (none of those naughty words will show up!).

Facebook Live Filter
Facebook Live Filter – Image Credit, Facebook

Also, broadcasters have a ton of new controls, allowing them to flip the camera, adjust brightness, and do things like showcase text or sponsor logos. Our favorite new feature is the Team Prompts, where teams can post descriptions and schedule reminders for the main user (public figure) to review before going live.

Then there’s trimming, which lets broadcasters trim dead spots from the beginning or end of their video to make the rebroadcast version look more polished.

Twitter Updates – Easier Viewing of Verified Accounts and Vine Updates

Verified Accounts

According to Benjamin Mullen of Poynter, Twitter has confirmed that the verified symbol will appear in additional places across their platform. We immediately found it on the timeline as soon as we search for the hashtag #CNN, since more reporters tend to have verified accounts.

Twitter Verified


We know a lot of folks were devastated when Twitter announced Vine was shutting down. Where would all those six second videos of your cat yawning go? This week, they announced that Vine is being replaced with Vine Camera on January 17. Users will still be able to create those little snippets of videos that loop endlessly and share them on Twitter, or download them to their smartphones. If you’ve grown attached to those old Vine videos, you have till January 17 to download them, otherwise they’ll be lost forever!

Persicope Updates – Live 360-Degree Broadcasts

In an attempt to stay competitive with Facebook and Youtube’s 360 features, Periscope released their own version. Users can now watch live 360-degree broadcasts on both Periscope and Twitter. Any video that has a LIVE 360 badge will allow users to swipe their screens and change their point of view.

The feature is being tested with If you want to jump on the 360 bandwagon, you can apply here.

Instagram Updates – Wide Color Capture and Boomerag Imports

This week, Instagram co-founder Mike Krieger announced , users of the iPhone 7 or 7 Plus can now get wide color capture and display in their app. Users can also post GIFs to Instagram Stories and convert them into Boomerangs even if they didn’t shoot them with the app.

Snapchat Updates – Games Lenses

According to TechCrunch, “Snapchat wants you to play with your face, not just take pictures of it.” Snapchat confirms this is the launch of a new, native games feature. The newest “Santa’s Helper Lense”, is perfectly integrated into lenses, so that users are surprised with the game without having to search for a new feature.

Snapchat game Santa’s Helper
Snapchat game Santa’s Helper. Image Credit: NewHopeClub

Our Thoughts – Video is so 2016, Or is it?

Everyone said that 2016 would be the year of streaming video, but from the looks of it, 2017 my beat last year for that title. We are watching a heck of a marathon of live video feature roll-outs. It will be interesting to see who makes it to the finish line and wins the coveted title of top live video platform.

Have you tested any of these updates? Which one is your absolute favorite?

LunaSol Media will be attending Affiliate Summit East 2016 in New York City

We are excited to attend one of our favorite tradeshows, Affiliate Summit East 2016 at the Marriott Marquis in New York City. The show runs from July 31st to August 2nd and features every facet of online marketing you can think of.

Tickets generally sell out, due to its well deserved popularity among the performance marketing crowd. There are several tracks for both the newbie and the advanced online marketer.

Our team will be holding meetings to discuss what we do best, performance marketing via permission based email marketing, list management and co-registrations. If you would like to set up a meeting, contact us today.

Danay Escanaverino Presenting at CCIC Las Vegas – March 19, 2015

Our CEO, Danay Escanaverino, is speaking at CCIC Las Vegas on March 19, 2015 about Owning Your Online Brand. If you are planning to be in Las Vegas, contact the event organizer, Jewels Muller by visiting the website and mention this post for your free tickets.

The Chicks Connect Inspiration Celebration Comes to Las Vegas
Special Event Celebrates Women in Life and Business

Las Vegas, Nevada, March 17, 2015 The Chicks Connect Mastermind Support Network ( is pleased to announce the Chicks Connect Inspiration Celebration on March 19, 2015 in Las Vegas, Nevada. The all day celebration will bring together local women and feature experts in leadership, fashion, happiness, social media, safety, and online marketing to celebrate women in life and business. The event location is sponsored by the Innevation Center and will be held at their location, 6795 S Edmond St, Las Vegas, NV 89118.

CCIC Las Vegas will begin at 8 a.m. Thursday, March 19, and conclude at 5 p.m. local time. There will be a family potluck BBQ Dinner Social function to follow from 7 p.m. to 9 p.m. The morning sponsor is Phyllis Benstein with Monat, and Dress for Success Southern Nevada is the featured charity and will be accepting business attire donations.

Women who attended the CCIC January 2015 event in Portland, Oregon had this to say,

“My cup runneth over! Friends, business, and support!!! I’m even making friends across the states and meeting them when I visit!” Dawn Hartwell Damsel in Defense.

“Made so many good friends in Chicks. Now I’m busy packing and moving back to Canada where I’ll launch more Chicks groups!” Shari Price Mary Kay.

Speaker Presentations Include:

Corinne McElroy ~ The Leader’s Journey: Discovering your Leadership Impact

Danay Escanaverino ~ Own Your Online Brand

Phyllis Marlene Benstein ~ E=MC2 Your Personal Power and Presence… Unleashed

Tiffany Almazan ~ The Happiness Factor

Patti Stewart ~ Mini Self Defense Class

Entrance is free, and raffle tickets will be sold for gift baskets to raise funds for Dress for Success Southern Nevada. Attendees are encouraged to bring a donation of business attire for the charity.

Chicks Connect is a Mastermind Support Network dedicated to connecting women, guiding them into action, holding them accountable for personal and professional growth and development all built on a foundation of love, fun, friendship, service and support. Chicks Connect is currently looking for leaders to launch Turn Key Mastermind Chapters online and locally. To learn more about Chicks Connect and to register for the event in Las Vegas, visit their website.
Event Information
Registration Link

Media Contact:
Jewels Muller
Chicks Connect, Inc
Lake Oswego, OR
Tel: 541 390-9873

Manipulating Facebook

Are you wondering why your posts don’t get enough likes or even views? Friending someone or having them like your page does not guarantee that they will ever see your posts. In fact, the only guarantee is that 96% of fans NEVER go back to a Facebook page after their first engagement. More than that, the average number of people who see your posts in their news feed is only 16%.

It would be impossible for the average person with their hundred or so friends and fifty-ish liked pages to see all of their connections’ posts. This would lead to everyone having to go through thousands of posts daily, and no one, except maybe teenagers, really has that kind of time.
Facebook’s answer to this is their algorithm “EdgeRank”. In essence, they are making assumptions about your popularity by giving weight to certain actions such as likes, shares, and any kind of engagement that your friends and fans take.

YOUR answer to EdgeRank is to manipulate that algorithm. The best way to do this is to share posts that entertain and capture your fans’ interests. Your goal is to get on their news feed, and the following steps will help you achieve this.

1. Play Around
Play with your fans, and get them interested in what you have to say. Create highly shareable posts that have absolutely NOTHING to do with your business. You will promote your business later, but first you need fans to actually SEE what you have to share. You also want to create a relationship with them before you start pitching them.

Use the 3 Es – Engage, Educate and Empower. Posts that Engage fans are things like funny videos and memes or time-wasters that people can’t help to engage with. When you educate your fans by offering information that helps them learn something, they immediately want to share the news. Empowering your fans by posting content that makes them feel good is a great way to keep a positive association with your brand.

2. Use Images
Choose a high quality rectangular image. Its width should be about 400 or 500 pixels. Choose a short title and write it in all caps. Link it with a strong call to action. You can ask a question or their opinion in another call to action.
A great tool to use that will ensure your images are the correct size on most popular social platforms is Social Media Image Maker

3. Post Frequently
Always keep in mind that the more posts you make, the more often you’ll be seen. Post at least two to five times every day. If you can spend the time, you can even post 10 or more times per day. Remember, most of your fans will only see 16% of your posts, so if you post 10 times daily, some fans will see one or two of those. Make sure to provide 2/3 shared content and 1/3 original content.
Shared content can be an article that you think your fans may like or sharing posts that you believe they will enjoy.

4. Congratulations Facebook
There are two words that Facebook seems to like a lot; Congratulations and Facebook. Make it a habit to congratulate your new users and mention Facebook in your posts as often as you can.

5. Post Questions
People love to share their ideas and opinions about things. Involving your fans in your product decisions is a great way of engaging them . How can you do this? Ask questions! Fill in the blank questions are always entertaining. Post a short sentence and let them provide the missing word!

Photo captions are also a great way to involve fans. Pick an image that will tempt them to participate. Provide a short description inviting fans to write a caption.

6. Action & Tracking

Give yourself 30 days to implement this strategy. Write at least two to five posts everyday using the methods shared above. If you can create more, then go ahead, you will not overwhelm your fans since they will only see a small percentage of your posts anyway.
Ask your friends to share, comment and like your posts. Make sure to share your page posts on your own Facebook page. Begin Share Wheels in your groups. If you want to be a part of a group that already shares and comments on your posts, then become a part of the ChicksConnect Saturday Share Wheel!
Facebook stats give us all the information we need to know if we what we are doing is having an impact. Track the results of your efforts by checking the stats of your page before you start doing anything. Then, check at least one time every week, but preferably daily. After 30 days, check your stats again, and you will see your engagements go up. This is when you can post content related to your business. Then check your stats again when you change the type of content to see its impact.
When you follow a plan to increase your engagement, the results will follow and you will start to see more activity on your page and from your fans. Start today, be consistent and follow your plan daily, and soon you will be manipulating Facebook.